NUEL plant-based baby care with botanical baby shampoo and body wash
NUEL plant-based baby care with botanical baby shampoo and body wash
Our Ingredients
Shop Baby Wash

Gentle Baby Care, Thoughtfully Created

NUEL Baby Wash was created around a simple idea: baby bath time shouldn't require a complicated collection of products. We wanted one thoughtfully formulated wash designed for baby's hair, scalp and body—bringing botanical ingredients and everyday simplicity together in one gentle bath-time ritual.

Meet the Founder

"For over two decades I've cared for people's hair and skin as a professional hairstylist and product formulator. Becoming a father changed everything. It made me rethink every ingredient, every fragrance, and every formula. NUEL was born from one simple goal: to create the kind of baby wash I would proudly use on my own son."

Macro photograph of fresh calendula petals and sliced aloe vera resting on a warm stone surface, soft natural golden-hour light, muted sage and ivory tones, shallow depth of field, 35mm
Macro photograph of fresh calendula petals and sliced aloe vera resting on a warm stone surface, soft natural golden-hour light, muted sage and ivory tones, shallow depth of field, 35mm

The Heritage

Small-batch purity from Florida

Each bottle of NUEL is handcrafted in small, fresh batches in Florida. By sourcing organic aloe vera gel and pure rose water, we preserve the delicate botanical compounds that calm newborn skin.

Rather than relying on harsh ingredients, I chose the gentle power of botanical hydrosols, plant-derived cleansers, and carefully selected natural ingredients. Every NUEL formula is developed with experienced botanical formulation professionals and proudly crafted in Florida with exceptional attention to quality.

A Simpler Approach to Baby Bath Time

At NUEL, we believe baby care should feel simple, thoughtful and comforting. Our approach brings hair, scalp and body cleansing together in one easy bath-time routine. By combining botanical inspiration with practical everyday care, NUEL helps families spend less time managing multiple products and more time enjoying those little bath-time moments together.

Our Standards

Created by a Father. Perfected by a Professional.

"As a father, hairstylist, formulator, and manufacturer, I created NUEL because I wanted my own child to have the same level of care I expect from every professional product I make."

100%

Sulfate-free botanical hydrosols

Zero

Synthetic fragrances or fillers